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Social Media Marketing
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Social Media Marketing
Social Media Marketing
Curriculum
2 Sections
10 Lessons
4 Hours
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Module l: Introduction to social media marketing
This section covers basics of Digital Marketing, its importance and relevance.
6
1.1
Lesson 1: Social Media Marketing 101
10 Minutes
1.2
Lesson 2: Introduction to Twitter, Facebook, IG, YouTube & LinkedIn
1.3
Lesson 3: Social Media utilization for brand building
1.4
Lesson 4: Social Media brand listening
1.5
Lesson 5: Social Media Marketing for Business
1.6
Lesson 6: Developing a social media marketing strategy
Module ll: Influencer Marketing
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
4
2.1
Lesson 1: Introduction to Influencer Marketing
2.2
Lesson 2: Nano, Micro & Macro Type Influencer Marketing and Business Utilization
2.3
Lesson 3: Content & Conversational Marketing
2.4
Lesson 4: Developing an Influencer Marketing Strategy
Lesson 1: Social Media Marketing 101
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