Search Engine Optimization → Lesson 2: SEO Basics

Search Engine Optimization

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Module l: Introduction & Overview
This section covers basics of Digital Marketing, its importance and relevance.
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Module ll: Search Engine Optimization Basics
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
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Module III: Advanced Search Engine Optimization
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Module IV: How does Google search work
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- 4.1
  Lesson 1: Google AdWords & Search Engine Marketing
- 4.2
  Lesson 2: Key words

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Lesson 1: SEO Basics – I