Curriculum
- 4 Sections
- 20 Lessons
- 4 Hours
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- Module l: Introduction to digital marketingThis section covers basics of Digital Marketing, its importance and relevance.8
- 1.1Lesson 1: Fundamentals of Digital Marketing10 Minutes
- 1.2Lesson 8: Introduction to Branding & Storytelling
- 1.3Lesson 2: Introduction to Social Media Marketing
- 1.4Lesson 3: Introduction to Blogging and Content Marketing
- 1.5Lesson 4: Introduction to SEO
- 1.6Lesson 5: Introduction to Digital and Web Analytics
- 1.7Lesson 6: Introduction to Email Marketing
- 1.8Lesson 7: Introduction to Video Marketing
- Module ll: Important Digital Marketing TermsThis section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.6
- Module lII: Why Digital MarketingThis section covers in great detail the relevance and importance of Digital Marketing. It covers how digital marketing can help start-ups, non-profits, small businesses, and large brands.2
- Module IV: Planning a Digital Marketing CampaignThis section outlines creation of a digital marketing strategy. It will help you build a digital marketing plan that can come in handy in your job, start-up, or small business. It also helps you understand essentials of any digital marketing strategy.4