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Content Marketing and Blogging
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Content Marketing and Blogging
Content Marketing and Blogging
Curriculum
4 Sections
16 Lessons
3 Hours
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Module l: Introduction to Content marketing
This section covers basics of Digital Marketing, its importance and relevance.
4
1.1
Lesson 1: Introduction to Content Marketing
10 Minutes
1.2
Lesson 2: Content Marketing terms
1.3
Lesson 3: Building an Audience through Content Marketing
1.4
Lesson 4: Content Marketing for branding
Module ll: Components of Content Marketing
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
4
2.1
Lesson 1: Types of content marketing
2.2
Lesson 2: Blogging
2.3
Lesson 3: Vlogging
2.4
Lesson 4: Why Content marketing
Module lll: Content marketing strategy
4
3.1
Lesson 1: Planning a content marketing Strategy
3.2
Lesson 2: User Generated content to drive conversations
3.3
Lesson 3: Content for Lead Generation, Conversions and ROI
3.4
Lesson 4: Creating a content marketing calendar & Strategy
Module IV: Content Marketing Tools
4
4.1
Lesson 1: Tools for blogging
4.2
Lesson 2: Tools for content scheduling
4.3
Lesson 3: Robots against human (AI)
4.4
Lesson 4: Different Content Creation Tools
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