Search engine optimization, or SEO, is a set of techniques aimed at enhancing the look and positioning of web pages in natural search results. Since organic search is the most popular method for users to find and access online information, having a strong SEO strategy is crucial for increasing both the quality and volume of visitors to your website.
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Module l: Introduction & Overview
This section covers basics of Digital Marketing, its importance and relevance.
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Module ll: Search Engine Optimization Basics
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
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Module III: Advanced Search Engine Optimization
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Module IV: How does Google search work