Digital Marketing has always been about connecting with your audience on the right platform and at the right time. In addition, it extends the ability to reach the right prospect or customer at the right time with the right offer at a fraction of the cost of using traditional marketing channels. This course will equip you as a learner with the knowledge that will help you understand the Digital Marketing core.
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Module l: Introduction to digital marketing
This section covers basics of Digital Marketing, its importance and relevance.
- Lesson 1: Fundamentals of Digital Marketing
- Lesson 8: Introduction to Branding & Storytelling
- Lesson 2: Introduction to Social Media Marketing
- Lesson 3: Introduction to Blogging and Content Marketing
- Lesson 4: Introduction to SEO
- Lesson 5: Introduction to Digital and Web Analytics
- Lesson 6: Introduction to Email Marketing
- Lesson 7: Introduction to Video Marketing
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Module ll: Important Digital Marketing Terms
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
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Module lII: Why Digital Marketing
This section covers in great detail the relevance and importance of Digital Marketing. It covers how digital marketing can help start-ups, non-profits, small businesses, and large brands.
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Module IV: Planning a Digital Marketing Campaign
This section outlines creation of a digital marketing strategy. It will help you build a digital marketing plan that can come in handy in your job, start-up, or small business. It also helps you understand essentials of any digital marketing strategy.
Full Lifetime Access 
Access on mobile and TV or any devices 
Certificate of completion 
Duration: 3Hrs - 45Min 
Level: Beginner
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