Digital Branding → Lesson 2: Creating a Digital Branding Campaign

Digital Branding

Module I: Introduction to digital branding
This section covers basics of Digital Marketing, its importance and relevance.
Module ll: Paid Media, Earned Media and Owned Media
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.

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