Content marketing is a long-term digital approach used in digital marketing with the goal of increasing awareness and interest in your brand. It entails producing pertinent material and disseminating it on websites that your target audience frequents.
Information that has been packed into easily readable forms, such as blog posts, ebooks, and YouTube videos, is referred to as content.
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Module l: Introduction to Content marketing
This section covers basics of Digital Marketing, its importance and relevance.
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Module ll: Components of Content Marketing
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
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Module lll: Content marketing strategy
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Module IV: Content Marketing Tools