In order to create a brand across a variety of digital venues, such as internet-based interactions, device-based applications, or media content, digital branding employs a combination of internet branding and digital marketing.
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Module I: Introduction to digital branding
This section covers basics of Digital Marketing, its importance and relevance.
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Module ll: Paid Media, Earned Media and Owned Media
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.